Head of Marketing
The National Gardens Scheme is the UK’s leading charity that organises opening gardens to the public. Since 1927 the NGS has been raising funds which are donated annually to nominated nursing and caring charities. The total donated to these charities is now more than £40m. The organisation is widely known through its annually published ‘Yellow Book’ which details over 3,800 gardens across England and Wales.
Currently the NGS donates around £2.5m to the nominated beneficiaries which include Macmillan Cancer Support, Marie Curie Cancer Care, Help the Hospices and Carers Trust. Increasing annual distributions is the principle strategic aim of the organisation.
We have ambitious plans to build on our heritage and fundraising potential. As a result we have created a new role of Head of Marketing to lead raising awareness of the National Gardens Scheme and attracting new audiences. Using their proven experience the successful candidate will bring strategic focus and dynamism to the marketing and communication functions of our organisation. They will be energetic and innovative, grasping the challenge of marketing a gardening organisation that supports nursing and caring so as to grow the charity’s reputation and impact.
Working closely with the Chief Executive, this individual will develop and implement the marketing elements of the five-year strategic plan that has recently been produced. This will involve managing the strategic relationship between digital (including social) and print media, maximising relationships with sponsors and other commercial partners, and working closely with the Head of Operations and Development to grow the fundraising potential of garden openings.
The ideal candidate will bring experience of creating and enhancing brand awareness to attract new garden visitors and supporters of all kinds. A person of stature, they will have flair and the ability to inspire staff and volunteers alike with a marketing vision for a nationally important charity. The role could be filled by a person on either a parttime or full-time basis.
For more information about the role and details about how to apply, please refer to the website of our employment agency advisors, Saxton Bampfylde Ltd, at www.saxbam.com/jobs using reference YAANB, or email YAANB@saxbam.com. Alternatively, please telephone on +44 (0)20 7227 0890 (during office hours) to request an Appointment Brief.
Applications should arrive not later than noon on Friday 5th October 2012.
Please click on a link below to download a copy of the relevant form:
Head of Marketing - Advertisement
Head of Marketing - Appointment Brief
Head of Marketing - Candidate Summary Form